Many proxy webmasters do not target search engine traffic. It can take some time to get a good ranking in search engines, even if you are targeting niche keywords. Once it gets rankings, the proxy is more likely to be blocked. However, I’ve always viewed search engine optimization as rather a straightforward strategy for proxies, which can usefully bump up your traffic. It certainly isn’t the only strategy you should be undertaking, but many other proxy promotion strategies aid SEO anyway. So if you’re going to be undertaking other promotion strategies (which you should) then have a thought about SEO first.
This is a rather basic guide and much more of an introduction to SEO than a comprehensive overview. However, this is all that is really needed to get some extra traffic visiting your proxy. SEO is basically about getting better search rankings for particular terms. So the first job is to think about what search terms you want to rank for. Generally it isn’t worth proxy webmasters targeting generic terms such as ‘proxy’ as they are unlikely to see any improved results. Instead, try to target lesser used keywords or search terms. There are plenty of these, and it’s possible to get on the first page of the search engine results with a little care and attention.
To choose some keywords use the Google Adwords Keyword Tool. Put some keywords in (proxy, unblock, filter) and Google will give you some related search terms. It will also tell you how many local and global searches there are for each term. Let’s say that the tool tells us that ‘proxy’ gets 20 million searches a month. That’s great. However, do a search on Google for “proxy” (put the keyword(s) in quotes “”). There are 60.7 million results. That means that you are essentially competing with 60.7 million other websites. Now do a search in the Adwords tool for “unfilter websites”. There are 720 searches each month for this phrase. Now search in Google for “unfilter websites” (remember the quotes “”). There are 3,270 competing sites. If we divide the number of sites by the number of monthly searches (3270 by 720) we get a ratio of 4.54. Anything under 10 is good. However, you need a lower number of competitors for this to really work (low thousands, not hundreds of thousands). So ‘proxy’ might look good at a first glance (ratio of 3). But with so many competitors you’re not going to pop onto the first page of Google without a lot of work. So stick with the ‘niche’ keywords with competitor volumes in the thousands to stand the best chance of ranking well.
Once you’ve chosen your keywords you’ll need to use them. Put them into your META and Title, and into your proxy content. Don’t overdo it (keyword stuffing), but try to focus your proxy around your new keywords in a user friendly manner. Once that’s done you need to get some links. Use your new keyword(s) as anchor text for your links. This means that the text that is displayed on any website will be your keywords, rather than your URL.
proxifythis.com Unfilter Websites (keywords link to proxifythis.com)
With time you’ll be able to choose new keywords and target those too, as well as your site name. It is advisable to combine this method with a search for high value keywords. That way you’ll benefit from increased earnings, and potentially increased traffic.
Many proxy webmasters ignore SEO, and focus on other forms of proxy promotion. Yet if you’re listing your proxy on top lists and Google groups (and link building in general) you might as well benefit from some SEO payoff at the same time. It just takes a little planning from the offset, but will add barely any extra time.